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MORE
YUMMY
PASTRY

This is my final project for my third year Typography class where I made my own custom font called "Qurl" and explored it's use by making it into a bakery shop brand. More Yummy Pastry is a fictional bakery that make not only instagram worthy sweets but they make them so delicious that their customers keep coming back for more! 

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Branding
Typography
Research
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OBJECTIVE

The goal and challenge for this project is to create a charming and cheerful brand identity that emulates the personality of the font I designed "Qurl" to further explore the usage of this display typeface. Below is an image of my typeface design. 

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PROCESS

My typeface design was heavily inspired by fun and bubbly typographic designs I found in Pinterest and I wanted to emulate those characteristics in my customized font. Qurl is a display font that's modern, quirky, trendy, and bold. For the branding aspect of this project I paired it with Staatliches by Brian LaRossa and Erica Carras.

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Employee Shirt Front
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Employee Shirt Back
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PACKAGING

For their box packaging I wanted them to have their own sizing system. The large box is called "More Epic". For size reference More Epic can hold a dozen donuts. "More Classic" would be the medium size which can package half a dozen donuts and "More Snacks" is their smallest box size which can contain four donuts.

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Check out my other projects: