This is a branding design for a company called Shake Haven. This company sells over the top fresh milkshakes and donates their proceeds to non-profit organizations that focus their support on children. They make their rounds in the heart of downtown Toronto spreading joy and delicious milk shakes.
The goal for this project is to create a brand guideline that outlines Shake Haven's company mission and target audience. The company's mission is to inspire moments of optimism and bring back moments of child like wonder to their audience.
Here are some sketches I made for the food truck to layout what it would look like and where the logo be placed.
This is a rough sketch on how it would look like when they serve customers.