STARHOPS
BEER
This is a packaging design is inspired by one of my favourite games of all time Stardew Valley. This company sells fresh beer locally made by Omashu Farm. I thought it would be fun project to create a beer brand that would compete with JojaMart's Joja Cola. What's a better way of celebrating with your friends than a glass of fresh cold beer?
Logo
Packaging
Research
OBJECTIVE
Since the age demographic for Stardew Valley is mainly adults in their early 20s the goal for this brand was to create a clean, simple and modern package design that would attract villagers in that age range.
PROCESS
My first step for any design is to gather images and make a mood board to help narrow down my idea and give myself a clear direction of how I want the design to look. in order to make the packaging more convincing I bought myself a can of beer for reference. I also wanted to include images the Junimos in the design as tribute to the Stardew Valley game.