This is a packaging design is inspired by one of my favourite games of all time Stardew Valley. This company sells fresh beer locally made by Omashu Farm. I thought it would be fun project to create a beer brand that would compete with JojaMart's Joja Cola. What's a better way of celebrating with your friends than a glass of fresh cold beer?
Since the age demographic for Stardew Valley is mainly adults in their early 20s the goal for this brand was to create a clean, simple and modern package design that would attract villagers in that age range.
My first step for any design is to gather images and make a mood board to help narrow down my idea and give myself a clear direction of how I want the design to look. in order to make the packaging more convincing I bought myself a can of beer for reference. I also wanted to include images the Junimos in the design as tribute to the Stardew Valley game.